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SEM and Pay Per Click


What is SEM and Pay Per Click

SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
Targeting  / Pay-per-click search engine advertising can be a specifically targeted marketing strategy when done right. One Per Per Click strategy that can make a big impact on your return on investment (ROI) is geo-targeting.

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Like direct mail, you can target a geographically defined area and spend your advertising dollars where they count the most: Your local market.

You can target open-ended keywords and phrases, like “dentist,” “injury attorney,” “cosmetic surgery,” or “LASIK,” or very focused ones, like “dentist Los Angeles,” “New York injury lawyer,” “Chicago plastic surgeon,” or “LASIK surgeon in Denver.” The best part is that only online users in a defined radius around your office will see your “sponsored listing,” thus limiting your marketing dollars to where they count the most.

keyword phrases

There is no real defined limit to how many words or phrases you should target. Different markets and industries will have different strategies. For instance, a personal injury lawyer in Los Angeles will have substantially more keyword phrases and have a more sophisticated campaign than a LASIK surgeon in Bakersfield.

Target better prospects in my PPC campaign?

Keyword phrases ultimately determine the quality of your traffic. Geo-targeted PPC campaigns allow you to target open-ended keyword searches (dentist, LASIK, lawyer, plastic surgery, etc.), which are also searched much more frequently than more focused or “niche” keyword phrases (Denver teeth whitening, injury lawyer Chicago, Los Angeles LASIK, New York breast augmentation, etc.). However, the more focused the search phrases, the more qualified the traffic. The key is to strike a balance between high quantity traffic and high quality traffic.– 


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Google Services

  • Search Engine Optimization
  • AdWord Campaigns
  • Geographic Targeting
  • Analytics Reporting
  • Keywords Analysis

Contact Information

Eagle Applications, LLC 824 East Hwy 47
Troy MO 63379
Phone: (636) 634-5833
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